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Ouch! Are you a Target

March 4, 2019

What we can learn about branding from Chip & Joanna Gaines

January 4, 2019
Chip and Joanna are beloved lifestyle entrepreneurs, with a home improvement empire that includes the Market, Magnolia Homes, books, the Hearth & Hand line at Target, a restaurant, vacation rentals, a magazine, and multiple branded product lines. At Magnolia Market and Silos, I was blown away at the incredible attention to detail in every facet of the store. Around every corner, there were vignettes set up in ways that looked fresh, friendly and inviting. Even the guestbook when I wal…

The Four Biggest Mistakes Apartment Owners Make

January 3, 2019
Some apartment owners may think that turning a profit at their community is easy. These owners may believe that as long as they stay on top of work orders, collect the rent and maintain a quiet place to live, the money will come rolling in, right? Well, not quite. Although all of these daily activities are crucial, more is needed to truly compete within the marketplace. There are four common mistakes apartment owners make that can quickly cause them to lose their competitive edge and hurt th…

Bohemian Rhapsody: Learning to Turn Weakness Into Strength

January 3, 2019
Released at the end of last year, Bohemian Rhapsody, the story of Freddie Mercury and the band Queen, is already the highest grossing music biopic movie in history. And while Mercury was an amazing singer, it’s his strong business acumen that I most often remember. The man’s mind focused on solving problems, capitalizing on opportunities, and standing out from the pack – a mindset that would have no doubt served him well if he’d ever gone into the multifamily industry! Mercury was an expe…

Opportunity Zones

November 1, 2018
It has been more than a year since Qualified Opportunity Zone legislation became law, though not all the details have been released. Developers and property owners in many major markets are taking advantage of a new law that presents an incredible potential for profitability: the ability to develop projects where the appreciation in property value could be tax-free. A new report from Real Capital Analytics shows that on average, land prices in census tracts designated as opportunit…