What we can learn about branding from Chip & Joanna Gaines
January 4, 2019
Chip and Joanna are beloved lifestyle entrepreneurs, with a home improvement empire that includes the Market, Magnolia Homes, books, the Hearth & Hand line at Target, a restaurant, vacation rentals, a magazine, and multiple branded product lines.
At Magnolia Market and Silos, I was blown away at the incredible attention to detail in every facet of the store. Around every corner, there were vignettes set up in ways that looked fresh, friendly and inviting. Even the guestbook when I wal…